Privacy Policy

1.1 Personal Information

When you use About The Fit, we may collect the following types of personal information:

• Account Information: Your Shopify store details, email address, and contact information
• Usage Data: Information about how you interact with our app, including features used and performance metrics
• Customer Data: Product information and images from your Shopify store for virtual try-on functionality
• Technical Data: IP address, browser type, device information, and other technical identifiers

1.2 Customer Photos

When customers use the virtual try-on feature, they may upload photos of themselves. These photos are:

• Processed temporarily for AI image generation
• Not stored permanently on our servers
• Used solely for generating virtual try-on images
• Deleted automatically after processing

We use the information we collect to:

• Provide and maintain the About The Fit service
• Process virtual try-on requests and generate AI images
• Improve our AI models and service quality
• Provide customer support and technical assistance
• Send important updates about the service
• Analyze usage patterns to enhance features
• Comply with legal obligations

We do not sell, trade, or rent your personal information to third parties. We may share information only in the following circumstances:

• Service Providers: With trusted third-party services that help us operate our platform (e.g., cloud hosting, analytics)
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: When you have given explicit consent for specific sharing

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication systems
• Secure data centers and infrastructure
• Employee training on data protection

We retain your personal information only as long as necessary to provide our services and fulfill the purposes outlined in this policy. Specifically:

• Account Data: Retained while your account is active and for a reasonable period after closure
• Customer Photos: Deleted immediately after processing virtual try-on requests
• Usage Data: Retained for analytics and improvement purposes, typically for 2 years
• Legal Requirements: Some data may be retained longer to comply with legal obligations

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Objection: Object to certain processing activities
• Withdrawal: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at the information provided in the "Contact Us" section below.

Our service integrates with Shopify and may use other third-party services. These services have their own privacy policies, and we encourage you to review them:

• Shopify: Shopify Privacy Policy
• Google AI: Google Privacy Policy
• Cloud Services: Various cloud providers for hosting and processing

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including:

• Standard contractual clauses approved by relevant authorities
• Adequacy decisions for certain countries
• Other appropriate legal mechanisms

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us immediately.

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending an email notification to registered users
• Providing notice through the app interface

Your continued use of the service after changes become effective constitutes acceptance of the updated policy.

If you have any questions about this Privacy Policy or our data practices, please contact us: